The Safety Squad
Nuk veut prendre soin de tous les bébés.
Alors on leur a proposé d’offrir leur technologie de biberon anti-brûlures directement dans leurs publicités. Ils ont adoré l’idée. Nous avons mis la technologie dans des annonces presse, des flyers… en fait, partout où on peut croiser des bébés.
Credits
Executive Creative Director – Adrien Mancel & Paul-Émile Raymond
Art Director – Florian Amoneau
Copywriter – Thomas Blanc
Character Designer – Kristof Luyckx
Awards
2022 – Cannes Lions – Shortlist (Media)
2022 – Epica Awards – Gold (Direct)
2022 – Epica Awards – Shortlist (Health & Beauty)
2022 – Epica Awards – Shortlist (Media)
2022 – Epica Awards – Shortlist (Public Interest)
2022 – Epica Awards – Shortlist (Innovation in Traditional Media)
2022 – Epica Awards – Shortlist (Innovation in Alternative Media)
2022 – Cresta Awards – Bronze (Media)
2022 – Cresta Awards – Bronze (Direct)
2022 – Cresta Awards – Bronze (Print & OOH)
2022 – Cresta Awards – Bronze (Healthcare)
2022 – Innovation by Design – Finalist
2022 – Clios – Shortlist (Direct)
2022 – One Show – Shortlist x3